<aside> A comprehensive step by step guide to implementing effective GTM signals to get leads today without being a technical expert (or using Clay)

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Insights from 🍀 Zayd Ali and 🏔️ Valley.

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Table of Contents

• Why Is Everyone Talking About Signals?
• The Failure of Traditional Outbound
• Understanding Signal-Based Outbound
• Prerequisites for Success
• Why Signals Matter in Modern GTM
• Complete Signal Implementation Guide
• 5 Ready-to-Use Signal-Based Plays
• Simplifying with Valley </aside>

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This guide won't be helpful if you're already experienced with building complex signal-based workflows using tools like Zapier, Make, Clay, and n8n. If you can already set up automated systems that identify leads from various signals, enrich contact details from different data sources, create lead scoring formulas, and automate outreach—this isn't for you.

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This guide is super helpful if you’re overwhelmed with everything I wrote on the other card and just wanna get started an see if this can even generate results for you and your business.

Also useful if you want to dip your toes and book your initial demos (~50 a month) without watching tutorials or hiring someone to do it.

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🚀 Why Is Everyone Talking About Signals?

The simple truth is - less than 3% of your target audience is ready to buy at any moment. Which means your outreach to the rest 97% of the audience, even if they fit your ICP is just noise. They will not care about your offer until they’re acting looking for it or interested in solving it for themselves.

Recent GTM tooling has allowed us to predict who these prospects could be with decent accuracy based on specific signals they showcased on the internet. Just like Instagram shows you ads for hiking shoes and gear if you’ve shown interested in content that talks about trekking and travel.

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When a prospects engages with certain types of content or is in certain situations (job changes, company fund raise etc) they are much more likely to buy related products.

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1. New marketing hires tend to re-vamp websites and set up new content systems > Signal for Design and content agencies

2. GTM leaders engaging with posts about new GTM tools and strategies > Signal for sales and outbound tools

3. A startup just announced a new Series A > Signal for headhunter and Hiring agencies

So we did a test -

This is the same campaign with the same templated messaging sent with the same infrastructure to 2 different audiences:

1. Filtered list from Apollo based on company size, location, funding and job title