Insights from 🍀 Zayd Ali and 🏔️ Valley.

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Table of Contents

• LinkedIn's Unfair Outreach Advantage
• How Outreach on Email is Different
• LinkedIn Account Limits and Setup
• Profile Optimization
• Content and Posting Best Practices
• Outreach Checklist for Best Results
• Three LinkedIn Outreach Messages That Work Every Time </aside>

📮 LinkedIn’s Unfair Advantage

How Outbound on LinkedIn is different:

• LinkedIn has far stricter account creation and verification requirements.
• LinkedIn outreach allows your prospects to view your profile and understand who you are, what you do, and if you’re worth trusting.
• LinkedIn messages are permanent, which means you cannot re-engage the same lead after 3 months with a clean slate.
• Given these limitations, message relevance and personalization matters far more than on email.

Understanding the Critical Differences

Email lets you create new domains and inboxes easily, which can encourage scaling poor metrics with an increase in volume.

On LinkedIn, you have only two levers to improve results: better targeting and better messaging. This creates an environment where people are much more likely to engage with you if you take the right actions to stand out.

The playing field is level—let's make the best out of it for you.

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What LinkedIn lacks in scalability, it makes up for in results. LinkedIn messages get 5-7x better response rates and results which means you book more meetings with less input.

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This happens because LinkedIn has a few advantages: